Business development executive Justin Steinle possesses over 25 years of experience starting, building, and selling marketing service companies. Today, Justin Steinle helps companies use big data to improve their sales and marketing.
Big data is changing how marketers find prospects, interact with them, and close them. The volumes of market data available are helping marketers plan their territories, improve the quantity and quality of leads, and reduce customer acquisition costs. Here are other research-backed ways data is improving companies’ sales and marketing efforts:
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