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Media Buying Explained

With a 25-year-plus track record of successfully establishing, growing and selling viable marketing services, Justin Steinle provides clients with proven expertise in various areas. Among the proficiencies that Justin Steinle possesses is in media buying.

Media buying is the exercise of purchasing exposure through mass communication, including the Internet, publishing, and broadcasting. These media choices can include purchasing web banners, prime & remnant television, radio, magaizine, and newspaper ads. This exposure can be utilized to achieve a business objective such as marketing a product or drawing awareness.

Media buying is a sophisticated process with the objective of reaching the largest number of individuals in the intended audience at the lowest cost possible. One must identify when and where the ad should appear, requiring in-depth research, planning, and strategizing.
Key performance measures to gauge effectiveness must also be in place, as the media buyer is responsible for optimizing outcomes throughout the campaign. The buyer must be up-to-date with the latest trends and technologies and must also have an established network of contacts at the important channels to have access to optimal media times and spaces.

Media buying is the exercise of purchasing exposure through mass communication, including the Internet, publishing, and broadcasting. These media choices can include purchasing web banners, prime & remnant television, radio, magaizine, and newspaper ads. This exposure can be utilized to achieve a business objective such as marketing a product or drawing awareness.

Media buying is a sophisticated process with the objective of reaching the largest number of individuals in the intended audience at the lowest cost possible. One must identify when and where the ad should appear, requiring in-depth research, planning, and strategizing. 
Key performance measures to gauge effectiveness must also be in place, as the media buyer is responsible for optimizing outcomes throughout the campaign. The buyer must be up-to-date with the latest trends and technologies and must also have an established network of contacts at the important channels to have access to optimal media times and spaces.

 

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